Designing products for over 15 years, with a primary focus on improving clinicians’ wellbeing, enhancing patient outcomes and ensuring resilience and sustainability.

Bridging clinical and user needs with business strategy to deliver sustainable product–service lifecycles and create value across the ecosystem.

Leading end-to-end design processes –from ethnographic research to value proposition and beyond– enabling teams to understand user needs and co-create solutions iteratively.

Delivering holistic user experiences for complex product ecosystems, ensuring intuitive and impactful solutions through a unified design language.

The way of working….

Understanding

Ethnographic design research, via interviews, shadowing, roleplaying, and secondary research, to understand the ecosystem of the problem and key stakeholder needs.

Key questions asked:

  • What motivates physicians and nurses to show up?

  • How do clinicians think? What’s their mental model?

  • What are the key challenges that await healthcare systems and professionals globally?

  • What are the bottle necks and hot spots in the current clinical workflows?

  • What are the main jobs that need to be done?

Using interviews and realistic fictional scenarios to map clinician mental models for AI driven predictive patient care solutions, Philips Healthcare

Real-time shadowing in clinical environments to map complex workflows and identify the contextual challenges and stakeholder needs that drive better patient care, Philips Healthcare

Analyzing the anaesthesia user journey to identify pain points and high-impact design opportunities for a next-generation anaesthesia workstation, Dameca (previously Philips)

Value Proposition

Connecting business strategy, clinical insights and emerging technologies to create sustainable value.

Organizing participatory work sessions to co-create value with clinicians, envision product lifecycles, prototype and validate propositions, and translate them into product requirements.

Leading the value creation process by facilitating multidisciplinary workshops with product marketing, R&D, clinical advisors, sales and users.

Bridging business strategy with societal, technological and environmental landscape to develop future-proof value propositions, Philips Healthcare and Kode21

Co-designing with clinical advisors through role-playing and rapid prototyping, and designing end-to-end care propositions tailored to specific stakeholder needs, Philips Patient Monitoring

Translating strategic value propositions into comprehensive user and product requirements across the user experience journey, improving transition to product development process. Philips Healthcare

Integrating Sustainability

Developing design strategies for resilience, and shaping product and service lifecycles that help teams define requirements for long-term value—for both users and the business.

Building frameworks for designing visionary product lifecycles, identifying sustainable value at each stage—from delivery and first use to second use and end of life—through integrated services and partnerships, Philips Healthcare

A section from the product design language for hospital patient monitoring, identifying the attributes that ensure resilience and social sustainability in healthcare, Philips Healthcare

ideation & envisioning

Design investigations translating technological and clinical requirements into seamless user journeys and simplified design strategies

UX journey mapping to evaluate product architecture concepts based on their efficiency and usability, RainDrop™ Digital PCR System, Epam Continuum Innovation Boston

Iterating on the physical design language and user experience for CT imaging systems to ensure seamless clinical journey in high-pressure environments, Philips Healthcare

Collaborating with research teams to investigate and pilot emerging technologies for next-generation peri-operative care, Philips Research

Envisioning climate positive services for hospitals of the future, Kode21

product development , and usability

Cross-functional collaborations with engineers, usability experts, and clinical specialists to translate complex product architecture into intuitive user journeys while defining a strategic design language

Synchronizing technical product architecture with user workflow and physical design through collaborative design and engineering work sessions, RainDrop™ Digital PCR System, Continuum Innovation Boston

Investigating production and usability features for patient monitor, IntelliVue X3, Philips Healthcare

Utilizing journey mapping to define architectural enhancements that improve the usability and workflow of the anaesthesia vaporizer design, Dameca (previously Philips)

prototyping and validation

Volume mock-ups, contextual visualisations and working prototypes are used to evaluate the design direction through focus groups, internal validations, and real-world field tests

Focus groups for a remote blood-monitoring kit designed for oncology patients. The study examines the integration of the diagnostic reader, testing cartridges, and patient-led digital guidance to ensure ease of use during chemotherapy, Philips Healthcare

Evolution of IntelliVue X3 –patient Transport Monitor– through physical mock ups, Philips Healthcare

Refill detail prototypes of the anaesthesia vaporizer design, Dameca (previously Philips)

implementation

Not every project reaches the end. Some are set aside, others evolve or are discontinued _but a few reach users and create meaningful, lasting impact over time.

RainDrop Digital PCR System for cancer research, liquid biopsies and genetic dosease analysis, Epam Continuum Innovation for Rain Dance Technologies (Bio Rad Technologies)

IntelliVue X3, a portable and compact patient monitor, that allows hospital staff to continuously monitor their patients and deliver safe and seamless patient journeys during transport through hospitals., Philips Healthcare

CHArm, easy to use, automated respiration rate monitor that helps health workers make an objective diagnosis for Pneumonia, Philips Healthcare in partnership with International Rescue Committee and Stichting Vluchteling

Clarisolve high-capacity filtration devices for the primary clarification of high-density cell cultures, Epam Continuum Innovation for Merck Millipore