Midsummer Impact Report
Midsummer’s sustainability work has been ongoing since the company was founded in 2004. The 2022 Impact Report marks the start of a transparent share of the company’s sustainability vision, goals, measures and actions.
The report was co-authored with Midsummer -producer of light weight and flexible thin film solar panels, so called CIGS (Cooper Indium-Gallium-Selenium) solar panels.
We conducted a thorough analysis of company’s operations, activities and social and environmental impacts.
Our goal was to reflect Midsummer’s well established values and the role they play in the global solar panel industry, highlighting three material topics transitioning towards a climate positive future.
Report creation process: From impact analysis and materialisation to content creation, a thorough process was followed in collaboration with the Midsummer team. (Sustainability team: Helena Loven, Ceren Bagatar)
Design process: The tone of language and character attributes were decided with the team to deliver our message well. The color palette and visual content is created to support the text and invite the reader, for the ease of comprehension. (designer: Ceren Bagatar)
Strategic Sustainable Development Report “ABCD”
A roadmap study done for Midsummer AB, applying the Framework for Strategic Sustainable Development, using the backcasting method (FSSD, Broman & Robèrt, 2017)
The work consists of four steps:
A | Awareness: understanding of current reality and impacts of the business
B | Building vision: co-creation of a sustainable vision
C | Co-creation: Actions that bridge the gap between the current reality and the vision
D | Decision: Evaluation of priorities and roadmapping
Green Transition Strategy Team: Helena Lovén, Patrick O’Mahony, Dina Selin, Ceren Bagatar